Programme printing has been a integral part of the sports and entertainment industries for hundreds of years. The first programme is said to have been distributed to theatre-goers sometime during the 18th century. Programmes (also known as “playbills” in theatres) contain information about the event to which the programme is associated. Depending on the size and purpose of the event, as well as the event venue, programmes are either sold or given to attendees. Today, some older programmes or those associated with memorable events are considered collectors’ items.
We at Afford A Print will help you make the most of your event programme. In this article, we will consider several tips for developing and printing an effective programme.
Understand your audience
Every programme should reflect the interests of its audience.
While attendees may come from different backgrounds, they all share one thing, an interest in your event. With that in mind, your design choices should always support that interest.
From font styles and images to layout and advertising, every element should:
- promote your event
- engage your audience
- support your sponsors
- clearly reflect your brand
When everything works together, your programme becomes more than just information, it becomes part of the experience.
Choose the right advertisers
Advertising often helps fund event programmes, so choosing the right advertisers is essential.
Focus on businesses that align with your event. For example:
- sports events may attract sporting goods retailers
- music events may suit studios, venues, or instrument suppliers
By selecting relevant advertisers, you create value for both your audience and your sponsors.
Create a clear pricing structure
Before approaching advertisers, prepare a simple and clear pricing list.
Offer different options, such as quarter-page, half-page, and full-page adverts. At the same time, be ready to explain the benefits of advertising in your programme.
For instance, you may want to highlight:
- expected attendance numbers
- audience demographics
- how widely the programme will be distributed
This helps advertisers understand the value of their investment.
Add engaging content
A great programme does more than list event details, it tells a story.
Consider including featured articles that relate to your event. For example:
- a charity event could include an article from the organisation you are supporting
- a concert programme could feature insights from the performers or organisers
This type of content adds depth, builds connection, and keeps readers engaged.
Enhance your programme with smart features
To add even more value, consider including interactive elements such as QR codes. These can direct readers to additional content, ticket information, or future events.
Small additions like this can make a big difference to how your audience interacts with your programme.
Let us help you get it right
These tips are a great starting point, but every event is different. At Afford A Print, we can guide you through the entire process, from design and layout to print and finishing.
Whether you need a simple double-sided sheet or a fully bound booklet, we will help you create a programme that reflects your event and leaves a lasting impression.
Start your programme project today
If you are planning an event, we are here to help you make the most of your programme printing.
Get in touch today to discuss your ideas, and let’s bring your programme to life.
Why choose Afford A Print?
We combine experience, quality, and attention to detail to deliver programmes you can be proud of.
Want to learn more? Explore our reviews on Google, Facebook and Freeindex, or contact us directly to discuss your next project.