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Mar 01 2018

Designing the right business cards

Business cards should not be the first impression you give to a potential client or contact. “Here’s my card,” should not be the beginning of a business relationship. You should be the first impression a person receives of yourbusiness. Your warmth, politeness, respect, expertise, and communication and listening skills should be the first and lasting impression left upon your potential clients. However, your business card, coming on the heels of a great first meeting, most certainly will leave an impression, too.

rounded corners printed business cards

A business card is more than a piece of advertisement that will conveniently fit in someone’s pocket, wallet, or purse. The business card you design and distribute should serve as a reminder to your client that they’ve established a relationship with a professional. You don’t want your business card to be one of many forgotten cards in a person’s desk drawer. You want your business card to be one of the few that a person keeps close at hand—the cards that represent the most important business relationships.

In this article, we will look at the important design elements of a professional business card.

Your Business Card as a Portable Billboard

When designing your business card think about the elements of a billboard that catch your eye, in a positive way. Your business card should likewise catch the eye of and provide the most important information about your business for your client.

Your business logo should be the first thing people notice on your business card. Therefore, it must be a size that allows for all of the design elements in your logo to be seen. We at Afford A Print will help you design your logo.

In addition to your logo, elements such as typography, paper, layout, texture, even shape (business cards don’t have to be rectangles) are critically important to developing not only an eye-catching design, but a memorable business card. You want your business card to burn an indelible image in the mind of your potential clients.

What Your Business Card Should Include

The last thing you want to do is develop and print a business card that doesn’t provide your clients with all of the necessary information to connect and interact with you. Your business card should include:

  • Logo
  • Tagline (For instance: the tag line for Afford A Print is, “For all your printing needs”)two business cards
  • Name and job title
  • Full contact information
  • Website (but perhaps not your home page; offer a page on your website that either introduces you or your company’s story to the client)
  • Social media pages
  • White (or blank) space to give the viewer’s eyes rest while looking at your card. Don’t make your cards too busy.

As you can see, there is much more to consider than card stock colour and font size when developing the design of your business card. We at Afford A Print are here to bring your business card vision to life. We will design your cards in such a way that your clients will know you mean business.

It’s important to include bleed in your business card design. Click here to find out more about bleed.

Why use our printed Business Cards service?

Here is a recommendation from Linkedin about a job we did for a client:

“Dear Nigel

Business Cards – Prompt and Communicative Service

You have been easy to deal with from start to finish and kept me up to date with timings of printing and delivery, so we were never in the dark about when the cards would arrive. You even provided advice on a product line you no longer supply, which was also extremely helpful. The cards provided were of good quality too.

I would have no hesitation in recommending your services to other clients and would like to thank you for providing a high quality product in a timely manner.

Yours sincerely

Tim Clarke MRICS”

To read more recommendations on linkedin, click here

Click here to contact us today and let us help you take your business to the next level through print.

Written by Printing Specialist · Categorized: Printing guides, Read all blog articles · Tagged: A0 Posters Hampshire, A1 Posters Southampton, A2 matt poster, A3 posters, A4 flyer, A4 leaflets, A5 flyer, A5 leaflets, A6 Flyer, A6 leaflets, advertising banner, Appointment cards, Banner, business cards, business cards printed Hampshire, Business cards Southampton, Double sided banners, Double sided business card, Double sided gloss flyer, Double sided matt flyer, Double sided silk flyer, exhibition display, fence banners, Flyer, Folded business cards, Folded flyer Southampton, Folded glossy leaflet, Folded leaflets Hampshire, Folded poster, Folded silk flyer, Glossy business cards, Glossy flyer, glossy posters, high quality posters, Indoor banners Hampshire, Laminated business cards, large posters, large printed banner, large quantity poster print, Matt business cards, matt posters, Outdoor banners Southampton, poster printing, Posters, Printed banners, Printed booklets, Printed business cards, printed Letterheads, printed poster, Printed posters, Printing bleed, printing Southampton, product banners, PVC Banners, roller banners, Roller Banners Southampton, Silk business cards, Silk flyer, Single sided business cards, small posters, Southampton Printer, Southampton Printing, stapled booklets, two meter banner, uncoated business cards, Uncoated flyer, wall banners, water proof posters

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