Choosing to include QR codes on your promotional materials can be a powerful way to boost sales. You can add them to flyers, folders, calendars, greeting cards, posters, and stapled booklets, making your print marketing more interactive and effective.
With a smartphone, users can quickly scan a two-dimensional code and access a website, landing page, or social media account. From there, they can explore your brand further or leave a review, creating a seamless connection between print and digital.
A Glimpse into the World of QR Codes
This article introduces QR codes and explains how they can enhance your marketing efforts.
In 1994, a subsidiary of Toyota developed Quick Response (QR) codes to track car components during production. Over time, their use expanded beyond manufacturing, and they are now widely recognised as a fast and convenient way to store and access information.
Today, QR codes appear on product packaging, billboards, and a wide range of printed materials. As a result, they have become an essential tool in modern print marketing.
What are the Advantages of Utilising QR Codes in Printing?
Printing QR codes on various materials can deliver strong results.
Most importantly, QR codes bridge the gap between print and digital marketing. By placing a QR code on printed material, you can direct users straight to your website, social media page, or another online destination. This allows you to provide additional information about your business, products, and services.
In addition, QR codes make it easier to track the success of your campaigns. By assigning a unique code to each promotion, you can measure how many people scanned it and where they went afterwards.
This data helps you evaluate the return on investment of your print marketing and make informed decisions for future campaigns.
Generating and Displaying QR Codes
Creating and printing QR codes is straightforward, and we are here to help. Once we generate your QR code, we can incorporate it into any print design to support your sales goals.
Creating Printable QR Codes Efficiently: Ideas to Consider
To ensure your QR codes scan successfully, keep a few important factors in mind.
First, make sure the code is large enough to be easily scanned. If it is too small, users may struggle to scan it, leading to frustration and a poor experience.
Next, choose a high-contrast colour scheme (see below) so the code stands out clearly on your printed materials. We can also customise QR codes to match your brand colours without compromising readability.
Finally, test your QR code across multiple devices to confirm it directs users to the correct destination.
A JPS QR code was employed in a leaflet advertising campaign.
Examples of Successful QR Code Campaigns
QR codes have already proven effective in major campaigns.
For example, Coca-Cola used QR codes on its packaging in 2012, directing users to a mobile site featuring games, rewards, and brand content.
Similarly, in 2011, The New York Times included QR codes in print advertisements. These codes led readers to a mobile page where they could subscribe to the publication.
Best Practice for Using QR Codes for Print
To get the best results from your QR code campaign, follow a few key steps.
Ensure the code is clearly visible and supported by a strong call to action. Tell users exactly what they will gain by scanning it.
Make sure the destination page is mobile-friendly, as most users will scan the code with their phones. A smooth mobile experience is essential.
Then, track and analyse the performance of your QR codes. Monitoring scans, locations, and user behaviour provides valuable insights into how your campaign is performing.
Tools and Support for QR Code Tracking
You can measure the success of your QR code campaigns using various tools and services. These tools show how many people scanned your code, where they scanned it, and what actions they took afterwards.
At Afford A Print, we include tracking and performance insights as part of our QR code printing service, helping you understand and improve your results.
Reach out to us to get more information about our QR code printing options and services.
In summary
Using QR codes in your print marketing can significantly enhance engagement and increase sales. They connect print and digital channels, provide measurable results, and create a smooth experience for your customers.
We can help you design and print QR codes that guide users to your website, social media platforms, and other online destinations.
Get in touch to learn more about our QR code printing services.
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