The Power of Personalised Greeting Cards: Boost Sales with Afford A Print
As a business owner, you know how important it is to make a good first impression on your customers. One way to do that is by sending personalised greeting cards. Custom greeting cards can help you to connect with your customers on a more personal level and show them that you care about them. In this article, I will discuss the benefits of personalised greeting cards for businesses, how to design a custom greeting card, the different greeting card printing options and processes, custom card printing services, examples of successful personalised greeting card campaigns, tips for creating effective personalised greeting cards, and the future of personalised greeting cards.
Benefits of personalised greeting cards for businesses
Personalised greeting cards can help you to build stronger relationships with your customers. When you send a custom greeting card, it shows that you care about your customers and that you are willing to go the extra mile to make them feel special. This can help to improve customer loyalty and increase customer retention.
Another benefit of personalised greeting cards is that they can help to boost sales. When you send a custom greeting card to a customer, it can remind them of your business and encourage them to make a purchase. This is especially true if you include a special offer or discount in the card (ever considered printing branded vouchers? click here to discuss) .
How to design a branded greeting card to boost sales
Designing a custom greeting card is easier than you might think. The first step is to decide on the message that you want to convey. This could be a thank you message, a holiday greeting (Christmas cards being the most popular), or a special offer. Once you have decided on the message, you can start to think about the design.
The design of your custom greeting card should be consistent with your brand. This means that it should include your logo, your brand colors, and any other branding elements that you use in your marketing materials. You can either design the card yourself or we can design this for you. For more information, read our page dedicated to our graphic design printing services by clicking here
Why not include a QR code to encourage a call to action? We can help you with the generation of these for your business.
Greeting card printing options and processes
There are several different greeting card printing options and processes available. The most common printing processes are digital printing and litho printing. Digital printing is ideal for small print runs, while litho printing is better for larger print runs.
When choosing a printing option, it is important to consider the quality of the printing. The quality of the printing can have a big impact on the overall look and feel of the card. You should also consider the type of paper that you want to use. The paper should be high quality and durable. We can help you with choosing which is best depending upon your requirements.
Custom card printing services: Afford A Print
If you are looking for a custom card printing service, at Afford A Print we offer a variety of printing options, including digital printing and litho printing. We also offer a wide range of paper stocks to choose from, including matt lamination, gloss laminsation, soft touch lamination, silk and uncoated options.
Examples of successful personalised campaigns
There have been many successful personalised greeting card campaigns over the years. One example is the Coca-Cola “Share a Coke” campaign. In this campaign, Coca-Cola printed personalised bottles with people’s names on them (I am sure you have seen these!). This campaign was a huge success and helped to increase sales for Coca-Cola.
Another example is the American Express “Small Business Saturday” campaign in the USA. In this campaign, American Express sent personalised greeting cards to their customers, encouraging them to shop at small businesses on the Saturday after Thanksgiving. This campaign was also a huge success and helped to increase sales for small businesses.
Corporate greeting cards for holidays and special occasions
Corporate greeting cards are a great way to show your customers and employees that you care. Sending a personalised greeting card for holidays and special occasions can help to build stronger relationships and improve customer loyalty.
Some of the most popular holidays for corporate greeting cards include Christmas and New Year’s. However, you can also send greeting cards for other occasions, such as birthdays, anniversaries, and milestones.
Have you ever considered sending a simple thank you card for the purchases your customers make?
Tips for creating effective personalised greeting cards
When creating personalised greeting cards, there are a few tips that you should keep in mind. First, make sure that the card is consistent with your brand. This means that it should include your logo, your brand colors, and any other branding elements that you use in your marketing materials.
Second, make sure that the message is clear and concise. You want the recipient to understand the message right away, without having to read the card multiple times.
Finally, make sure that the card is high quality. The quality of the card can have a big impact on the overall look and feel of the card.
You can’t beat a greetings card that is personally hand written on the envelope. Think about how many of these you open when they come through your letterbox.
The future of personalised greeting cards
The future of personalised greeting cards is bright. As more and more businesses realise the benefits of personalised greeting cards, we can expect to see more creative and innovative campaigns in the future.
Even with the increased use of online greeting cards, nothing beats a physical card. It’s also a great excuse to send your clients branded promotional items like a newsletter, pens, vouchers and flyer offers.
Here is a video we produced regarding the advantages of printed newsletters:
Conclusion: Boost your sales with personalised greeting cards
In conclusion, personalised greeting cards are a powerful tool for businesses. They can help to build stronger relationships with customers, increase customer loyalty, and boost sales. When designing a custom greeting card, it is important to keep the message clear and consistent with your brand.
Why use us to boost your sales with a branded greeting card
A client needed some Christmas printed urgently.
They left us a five star review (giving us top marks for Value, Service and Quality) Read more of our Freeindex reviews by clicking here.
This is what they said:
“Nigel was amazing with facilitating a last minute request for printing Christmas cards. The service was fantastic. After sending over the desired design on Friday, Nigel coordinated everything to ensure that the cards were delivered on Monday (a day before requested) and the quality was impeccable as always. A highly recommended service!”