Making the choice to print QR codes on your flyers, folders, calendars, greeting cards, posters, stapled booklets, etc. will provide you with a great tool for marketing.
These small, two-dimensional codes can be scanned with a smartphone to direct users to leave a review, to browse a website, landing page, social media account, or any other digital destination.
In this article, I will explain why printing QR codes with Afford A Print can be a valuable addition to your print marketing strategy.
Introduction to QR Codes
QR codes, short for Quick Response codes, were first created in Japan in 1994 by a subsidiary of Toyota. They were initially used to track car parts during the manufacturing process, but soon found their way into the consumer market as a way to store and retrieve information quickly and easily.
Today, QR codes can be found on everything from product packaging to billboards, and they have become an integral part of many print marketing campaigns.
What are the Benefits of Printing QR Codes?
The benefits of printing QR codes on flyers, folders, calendars, greeting cards, posters, stapled booklets, booklets, bookmarks, and roller banners are numerous.
First and foremost, QR codes allow you to bridge the gap between print and digital marketing. By including a QR code on your print materials, you can direct users to a website, social media account, or other digital destination where they can learn more about your brand, products, or services.
Another benefit of printing QR codes is that they can help you track the success of your print campaigns. By using a unique QR code for each campaign, you can track how many people scanned the code and visited your website, social media account, or other digital destination.
This can help you measure the ROI of your print marketing efforts and make informed decisions about future campaigns.
How to Create and Print QR Codes
Creating and printing QR codes is a relatively simple process. We can do it for you! Once we have generated your QR code, it can be included in your print design.
Tips for Designing Effective QR Codes for Print
When designing QR codes for print, there are a few key tips to keep in mind. First, make sure your QR code is large enough to be easily scanned by a smartphone.
If your QR code is too small, it may be difficult for users to scan, which can lead to frustration and a poor user experience. Second, choose a high-contrast color scheme for your QR code to ensure it stands out on your print materials (We can put together one using your brand colours).
Finally, test your QR code on multiple devices to ensure it works properly and directs users to the intended destination.
The following QR code was designed using the company colours and
to direct customers to leave a review:
This JPS QR code was used on a leaflet campaign.
Examples of Successful QR Code Campaigns
There are many examples of successful QR code campaigns in the print marketing world. One example is the QR code campaign used by Coca-Cola in 2012. The company placed QR codes on its cans and bottles, which directed users to a mobile website where they could play games, win prizes, and learn more about the brand.
Another example is the QR code campaign used by the New York Times in 2011. The newspaper placed QR codes in its print ads, which directed users to a mobile website where they could subscribe to the paper.
Best Practices for Using QR Codes on Print Materials
To ensure the success of your QR code print campaign, there are a few best practices to think about. First, make sure your QR code is prominently displayed on your print materials. Make sure that users know what to do with it. This can be achieved through a clear call to action and instructions.
Second, make sure your QR code directs users to a mobile-friendly destination, as many users will be scanning the code with their smartphones. Finally, track and measure the success of your QR code campaign to make informed decisions about future print marketing efforts.
How to Track and Measure the Success of QR Code Campaigns
Tracking and measuring the success of your QR code campaign is essential to understanding its impact on your overall marketing strategy. There are many tools and services available that allow you to track how many people scanned your QR code, where they scanned it, and what actions they took after scanning it.
At Afford A Print, we can assist you in tracking and measuring the success of your QR code campaign as part of your print project.
QR Code Printing Options and Services
At Afford A Print, we offer a variety of QR code printing options and services to meet your unique needs. Whether you need to print QR codes on flyers, folders, calendars, greeting cards, posters, stapled booklets, booklets, bookmarks, or roller banners, we can help.
We use high-quality printing technology and materials to ensure your QR codes are clear, sharp, and easy to scan.
In summary: QR Codes – A Valuable Tool for Print Marketing
In conclusion, printing QR codes with Afford A Print can be a valuable addition to your print marketing strategy. QR codes allow you to bridge the gap between print and digital marketing. To track the success of your print campaigns, and provide a seamless user experience for your customers.
With our assistance, you can create and print effective QR codes that drive traffic to your website, social media accounts, and other digital destinations. Contact us today to learn more about our QR code printing options and services.
Let’s talk QR codes
We are here to provide assistance when you seek to print QR codes. At Afford A Print, our aim is to assist you in achieving the best results from your print project.
We can take care of both the design and printing of your QR code project. You can have confidence in using us by reading our many online reviews. Click these links to read them:
For all your printing needs, choose Afford A Print, where we have the cure for the common card!